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Less Protein, Less Lust: Decoding the Protein Man’s placard 9

a poster with the words Less lust from less protein less fish bird meat cheese egg beans peas nuts and sitting

The Protein Man’s Placard.

Cathy Ross of the Museum of London talks about the placard used by Stanley Green, “The Protein Man” (1915 – 1993) who used to roam the streets of the capital sharing his views on modern diets and sexual urges

This is the placard of Stanley Green, one of 20th century London’s best-known characters. For 25 years he was a regular sight on Oxford Street, warning people about the dangers of eating protein. He believed it made people uncontrollably passionate and was a source of anarchy in the world.

By all accounts, Stanley was a difficult character. He never settled in a job, never married and lived with his parents in a council flat in Ealing for most of his life. His campaign against eating protein began after his mother’s death in 1967.

Every day he travelled to central London to make his protest, using his placard and booklets, titled “Eight Passion Proteins. With Care.” Stanley self-published these using his own printing press, which he kept in his front room.

There were 84 editions of this leaflet, and we have 36 in the museum, all with different coloured covers and variations in the text. As identified by Stanley, the eight passion proteins are meat, fish, bird, cheese, eggs, peas (including lentils), beans and nuts. According to him, “fat is not protein.”

The booklets go to prove a little learning can be a dangerous thing – they’re Green’s Protein Wisdom theory presented as a sort of stream of consciousness. “Beware of habitual excess,” he says.

In one booklet, he suddenly lays into The Archers, which he considered a great purveyor of filth. He says, “married love is not for single people…” – “married love” was his euphemism for sex. Words are randomly capitalised throughout. There’s a lot of scientific theory, but it’s largely meaningless.

In all of this – and also in his unpublished novel, Behind the Veil – there is a sense of sexual frustration very near the surface. He gets very worked up about women. Whether he’d tried to have what might be considered a ‘normal’ life and it had all gone wrong, I don’t know. He wasn’t religious, he was more of a humanist, in a way. His argument was all about morality, about human beings becoming kinder, better people.

a photo of a man walking down a street holding a placard

The Protein Man on Oxford Street. © Andrew Lawson

The board is homemade – it’s just cardboard, wood and paint. Unfortunately, it was missing the stick when we received it. It’s not weather-proof, I think he’d repair it at home and make new ones when necessary.

In some of the earlier photographs of Stanley campaigning he has a slightly different board so I think he must have got through several in his lifetime.

The early billboards don’t include the phrase “and sitting”. His logic was that a sedentary lifestyle would allow the protein energies to accumulate and turn into nasty thoughts and so on. Passion could be counteracted by vigorous exercise, such as digging the garden.

He certainly practiced what he preached – he was outdoors seven days a week, cycling backwards and forwards between Ealing and central London, and he survived on a meagre daily meal of half a boiled egg and some oatmeal porridge.

a passport booth photo of a middle aged man in scarf and glasses

Stanley Green ‘Protein Man’. Copyright unknown.

It’s interesting that he chose this medium to propagate his protein wisdom message – in the 1960s, he’d have seen lots of other people walking the streets with protest banners and must have been influenced by them. Someone recently said to me, “if only he’d been alive in the internet age”. I think he’d operate very differently now.

The last time I saw him on Oxford Street he was doing his Eight Passion Protein stuff but not meeting anyone’s eye. He was just staring into space. He pursued the campaign right up to his death.

Cathy Ross was speaking to Chris Broughton.

Protein Man’s placard is one of 4,000 items on display in the Museum of London’s Galleries of Modern London.


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9 comments on “Less Protein, Less Lust: Decoding the Protein Man’s placard

  1. Alice Perkins on

    What does the author man by a ‘normal life’? In what way was Stanley abnormal?
    The tone of the article is mean- spirited and full of assumptions.

    • Richard Moss on

      I think you raise a very vaild point about what is “normal” here Alice. The article is an edited transcription of a conversation with
      the curator and we have made a small alteration to take into consideration the point you raise. Richard (editor).

    • John Michael Llewelyn on

      I agree. Stanley Green is one of the most memorable figures of my lifetime. This kind of snide belittling reveals the tiny mind of the writer. Do not judge and you will not be judged. The opposite is also true.

  2. Catherine Dennison on

    He was a regular sight in Oxford Street during my London childhood – one of several colourful characters who brightened up my shopping trips with my mother. London is the poorer these days for his absence… I also miss the French onion man, who rode his bicycle from house to house with his bike festooned with onions, the paraffin oil man who wailed like a ghost in the dusk: ‘paraffin oooiiill, paraffin oillll …’ and the rag and bone man with his horse drawn cart. ‘Any rags? ‘ he would ask my mother, who replied ‘I am wearing them’ – different times..!

  3. Robin Maddison on

    I think he made his own caps too. They had a homemade look about them.I felt sorry for him as his message seemed confused and the “and sitting “ add on Was a giveaway!

  4. D. Owen on

    I bought his booklet after years of seeing him on trips to London. It looked like it was produced on a cheap “John Bull” type press, with oddly random capitalised words or phrases. His thesis was somewhat nonsensical. He was a crackpot, but was well meaning. I miss seeing him (I live in London now).

  5. Frank Fisher on

    When motorcycle despatch riding in London in the 1980s I saw Stanley around a great deal, and spoke to him twice. He was quite hesitant on both occasions as I think he used to get a lot of stick and expected it. The second time I spoke he was a bit more chatty, but this wasn’t on Oxford St; I was making an delivery to the old Express building on Fleet St and when I came out he was looking at my bike. I don’t remember seeing him out east before. No idea why he was there. I can’t remember all the details but I remember he asked if I couldn’t use a pushbike instead – this was in the very early days of cycle couriers, maybe 1986 or so. He seemed to disapprove of motorbikes. But he struck me as a nice feller and was far more rational than I might have expected.

  6. Robert on

    He lived at 34 Haydock Green, Northolt. I knew the lady who lived in the flat above him and she found the noise of his printing press irritating. I spoke to him once and, to my surprise, he replied lucidly and cheerfully.


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